Category Management Publications

Publications in Category Management

Explore the most influential research papers and scholarly works that have shaped Category Management. Use the concept filter below to focus on a specific sub-area of research.

Category Management

589

Publications

37.9K

Citations

Showing yearly statistics from 2000-2026.

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	Year	Citations
Buyer–Seller Relationships in Business Markets Joseph P. Cannon, William D. Perreault Journal of Marketing Research Customer SatisfactionConsumer ResearchBuyer–seller RelationshipsMarket DesignManagement	1999	1.5K
The Collaborative Supply Chain Togar M. Simatupang, R. Sridharan The International Journal of Logistics Management Collaborative Supply ChainMarket PlaceSupply NetworkConsumer ResearchProduct Management	2002	1.1K
Why Store Brand Penetration Varies by Retailer Stephen J. Hoch Marketing Science Product LabelingBrand StrategyConsumer ResearchManagementConsumer Behavior	1997	594
Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP David Bell, James M. Lattin Marketing Science Consumer UncertaintyConsumer ResearchStore Price FormatBuying BehaviorLarge Basket Shoppers	1998	579
Sociocognitive Dynamics in a Product Market José Antônio Rosa, Joseph F. Porac, Jelena Runser-Spanjol, Journal of Marketing Consumer StudyConsumer ResearchCategory StabilizationBuying BehaviorJournalism	1999	579
The Introduction and Performance of Store Brands Jagmohan S. Raju, Raj Sethuraman Management Science Consumer UncertaintyBrand StrategyConsumer ResearchStore Brand IntroductionBrand Loyalty	1995	564
Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior J.C.M. van Trijp, Wayne D. Hoyer, J. Jeffrey Inman Journal of Marketing Research Consumer UncertaintyBehavioral Decision MakingConsumer MotivationConsumer StudyConsumer Research	1996	557
Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister Journal of Marketing Research Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer ResearchBuying Behavior	1998	422
Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior Douglas Bowman, Das Narayandas Journal of Marketing Research Customer SatisfactionConsumer UncertaintyWord-of-mouth BehaviorConsumer ResearchBrand Strategy	2001	403
Reducing Assortment: An Attribute-Based Approach Peter Boatwright, Joseph C. Nunes Journal of Marketing Consumer UncertaintyDigital MarketingSku ReductionsConsumer StudyConsumer Research	2001	396
Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics Tarun Kushwaha, Venkatesh Shankar Journal of Marketing Customer ExperienceCustomer SatisfactionConsumer UncertaintyConsumer StudyConsumer Research	2013	374
Trade-Off Analysis of Consumer Values Richard M. Johnson Journal of Marketing Research Customer SatisfactionConsumer EconomicsConsumer UncertaintyConsumer StudyValue Theory	1974	370

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